The club and its interests have been sponsored by large companies and multinationals in India like Group 4 Securicor, Coca-Cola India, Electrolux India, Phoenix Shoes India, ONGC, and SAIL to name a few. This sponsorship has helped attract new talent as well as retain existing talent by providing financial incentives and better practice facilities, football kit, and coaching to the players while providing an informal channel for the sponsors to engage with the local community and fans who support the club.
Recently, football in India has made great strides with India winning the ONGC Nehru Cup beating Syria twice in the finals and AFC challenge Cup beating Turkmenistan in the final at ambedkar stadium, Delhi and reaching final round of Asia Cup. We believe a team game like football has the potential to capture the public’s attention since it is a fact that it is the most popular game across the globe with a huge fan following. However, it needs strong sponsorship in India to achieve its full potential.